The percentage of Digital Only customers increased by 3.1 percentage points to 55.8%. The result was driven by the establishment of the Digital Only program, which included the successful delivery of a broad suite of digital enhancements and campaigns. Digital Only campaigns prompted customers to download and use the AGL app, adopt ebilling, and set up direct debit. Digital enhancements included uplifts to digital sales acquisition and retention experience (improving conversion rates), uplifts to customer experience of sign up processes for ebills and direct debit, the introduction of several new virtual assistant features, and improved digital help and support.